'Ff'lo (fflo) wrote,

sleight of hip, or smushing up your belly to appear less like itself

"It's all about confidence," my ass!

-----Original Message-----
From: "Junonia.com" <customerservice@junonia.com>
Sent: Feb 22, 2007 10:10 AM
To: [me]
Subject: The amazing story of SlimWear by Junonia

junonia ad image

Dear LISA,

Slim wear is the wedding of ingenious design and shape engineering. Graceful draping and wrapping creates long lines and flattering curves. Built-in power net tummy panels hold you in, so you can move confidently.

We're offering SlimWear options that can take you from the office to the gym and pool. We took care of some important details like non-chafing flatlock seams and a breathable inner mesh panel. As great as you look when you first put it on, SlimWear will retain that wonderful shape through regular use.

CLICK HERE to go straight to our web site to shop SlimWear styles in a special department.

Warmest regards,

Anne Kelly
President & Founder
Junonia, Ltd.
Your comments are important!

= = = = = = = = = = = = = = = = = = = = = = = = = = = = =

From: [me]
Sent: Feb 22, 2007 12:55 PM
To: annekelly@junonia.com
Subject: Re: The amazing story of SlimWear by Junonia

Dear ANNE,

I'm disappointed to see Junonia coming out with this SlimWear line and marketing angle. As a clothing supplier for big women which generally seems to come from a fat-positive perspective---both acknowledging us as creatures who may well like to move/exercise AND using models of a variety of body sizes---Junonia has traditionally been not nearly so fraught with fatphobic references and implications as many of our other choices of sources for bigger clothes have been. Should I expect this presumption that we want to look smaller than we are to continue in your marketing? If so, I'm sure I'm not the only one who'll be quite sad to see you folks going that way.



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